Spotify Is Under Fire After Calling Justin Bieber "Now Latin King" In An Ad

Just how my mom would scream "Excuse me?" in a Latina accent, is how I shouted when I heard about this ad. 

Spotify has made a very silly and unforgiving mistake. For starters, Justin Bieber was the one who asked Luis Fonsi to be featured on the remix. Justin was in Colombia when he heard the original track and instantly wanted to jump in and be featured in the remix. Weeks later the track is the number one played song in the U.S. top 40 charts. 

Who is to receive credit for that, Justin or Luis Fonsi and Daddy Yankee? It is hard to say, because Fonsi and Daddy Yankee were obviously the master minds behind the song, but Justin helped the tune transcend to American markets. 

Needless to say, Justin Bieber is not a Latino King, he is Canadian and cannot speak Spanish fluently. Here is a video of Justin mocking the words of Despacito, because he cannot sing the lyrics in Spanish.


Yes, you did hear correctly, Justin Bieber says "dabdabah Burrito dabadaba Dorito". Cultural appropriation is no joke, especially in Latinx music. We take our music and our culture very seriously and we want the same in return.  


This ad was taken down shortly after many people spoke out about it on twitter and other social media platforms. A spokesmen for Spotify soon apologized and this what he had to say:

“We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate 'Despacito' as key cultural moment when music genres crossover,” a Spotify spokesperson told the Daily News.

“We realized that this could be seen as culturally insensitive so we have pulled those ads.” 


The Latinx music scene is very diverse and has a lot to offer, but it must be taken seriously and recognized for what it is. No, putting on a sombrero does not make you Latinx, being featured in a song and singing in Spanish does not make you Latinx. What makes you a part of the Latinx community is living, breathing, understanding and most importantly loving the culture.

Rick Lovett

Rick Lovett

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