Online real estate listings make searching for a new home fast and easy for potential buyers. Being able to browse scores of homes in just minutes is great.
But a new study has found that the most compelling photo for an online real estate listing may not be one of a home's front exterior.
Pictures of bedrooms were the best draws, followed closely by kitchen photos. Pictures of a home's front placed a distant fifth.
The research, conducted by the real estate photography outfit HomeJab with help from the artificial intelligence firm Restb.ai, also found that high-quality, professional photos were more effective in selling homes. Thousands of listings were sorted through for the analysis.
The top 5 images that most interested homebuyers:
3. Living rooms
5. Front exterior
Past research from the Center for Realtor Development shows that top-notch photographs help homes sell 32 percent faster. And homes in the $200,000 to $1 million price range sell for $3,000 to $11,000 more when marketed with professional images.
Rounding out the Top 15 listing photos in the HomeJab study were:
6. Dining area
7. Aerial (Drone footage)
9. Back exterior
10. Patio terrace
11. Home office
12. Laundry room
The bottom six were basement, garage, front door, pool, stairs, and walk-in closets.