Gucci is taking the distressed denim trend to a new level.
The Italian fashion house debuted $1,200 pair of jeans designed to look as though they have grass stains around the knee area in its grunge-inspired fall/winter 2020 collection. The light blue wide-leg denim pant is made from organic cotton "specifically treated for a stained-like, distressed effect," according to Gucci's website.The low-waist eco washed jean also features a vintage logo label above the back pocket.
"Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary," the website reads. "All organic cotton leftovers from the cutting process for this product are then upcycled into new materials under the “Gucci Up” program. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit."
Social media user reacted to the news on Monday morning, with many slamming Gucci for the super-distressed and pricey designs.
"Wrong on all levels," one person tweeted. A second added, "What fools they make of people."
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