M&M's announced today that it would be selling a brand new flavor during the 2020 holiday season: M&M's Sugar Cookie. This flavor features a white chocolate, sugar cookie-flavored shell with a crispy center that you've come to know and love from M&M's. Basically it's like a little mini cookie in every bite—and you don't even have to start the oven for it. Like many seasonal treats from M&M's, these candies come in the super-festive colors red, green, and white.
In case you haven't noticed it is...not the holidays right now. In fact it's very hot out in most parts of the U.S., so you won't be seeing these new seasonal treats on shelves any time soon. It's simply not time yet! Though they're due to hit shelves in November, candy fans will have the chance to get an exclusive first taste of this new treat by entering a contest on M&M’S official Twitter and Instagram pages this weekend. If I were you, I would start taking a good look at those pages on Saturday, July 25 in order to win a sneak peek of Sugar Cookie M&M's.