For the past 20 years, Target has shown customers you don’t need to spend a fortune in order to look fashionable.
Thanks to then mass market retailer’s “Design for All” program, which works to launch capsule collections with high-end labels like Zac Posen, Lilly Pulitzer, Missoni, Rodarte and Jason Wu (just to name a few), customers can add aspirational designs to their closet at a fraction of the usual cost. As 2019 marks two decades of Target’s top-selling collaborations, the retail behemoth is set to release a 20th anniversary collection featuring nearly 300 limited edition items from all of the past designer collabs.
“Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us,” said Rick Gomez, Target‘s executive vice president, chief marketing and digital officer.
For a limited time starting on September 14, Target shoppers will have the chance to purchase up to five items per size and color from the collection while supplies last, both in-store and online.