Sofia Vergara Launches Size-Inclusive Shapewear Line

Sofía Vergara has a solution for those who don’t want to sacrifice comfort to look good.

On Wednesday, theModern Familyactress launched Comfort Shape, the newest addition to her existing underwear collection with EBY. Made with a lightweight fabric, the new shapewear product utilizes EBY’s “flocking technology” to prevent any sliding or riding. 

“It’s super comfortable,” Vergara, 46, tells PEOPLE. “You don’t feel like you’re in a girdle or anything like that…It holds everything in without making you feel like you want to throw up!”

Vergara co-founded EBY with friend and fellow Colombian Renata Black and spent the last year listening to her customers about what they wanted from their shapewear. After nine months of doing over 30 different fit tests, Comfort Shape was born.

“One day [Sofía] saw the girls in the underwear, and was like, ‘I wonder if they would just want a little bit more support,'” Black says. “I was like, ‘That’s brilliant.’ And so, what we did is we applied the technology around the inside. It’s really revolutionizing shapewear.”

“Women want to be included,” she says. “There were bigger sizes, there were smaller sizes that couldn’t find the right underwear. So it’s important to know what women need.”

Through the business, Vergara is also paying it forward to other women. Ten percent of all sales from EBY and Comfort Shape go towards the Seven Bar Foundation, which is a non-profit that serves to empower women out of poverty and into business via micro-finance.

 

title

Content Goes Here