Instagram is testing a feature that would hide the like and view counts of photos and videos you post from your followers.
The app’s parent company, Facebook, announced the test at its F8 East event in New York City on Tuesday.
A photo of the proposed feature obtained byThe Fashion Law shows a message that reads: “We want your followers to focus on what you share, not how many likes your posts get. During this test, only you will be able to see the total number of likes on your post.”
In the screenshot, a user’s post is shown with “liked by gregmar and others” underneath the photo, with “others” replacing the number of likes.
Though followers won’t be able to see the like counts during the test, users will still be able to access that information on all of their own posts.
Head of Instagram Adam Mosseri toldBuzzfeed News that testing the new feature is “about creating a less pressurized environment where people feel comfortable expressing themselves.”
“We do hear people worry about how many like counts they get,” he added to the outlet.