Dads Who Play Barbie

How did Barbie commercials end up running during Sunday football earlier this year?

According to Adweek, toy giant Mattel wanted to shift the focus away from Barbie's appearance and make it more about imagination, storytelling, and the idea that girls can be anything they want to be.  The company's ad agency saw a study that showed the real-life development value of having dads involved in their daughters' imaginative play, and the idea for #DadsWhoPlayBarbie was born.



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