Someone on Twitter pointed out the resemblance between singer-songwriter John Legend and PBS Kids character (and subject of endless memes, for some reason) Arthur. The idea really caught on and soon Legend's wife Chrissy Teigen was weighing in. Teigen thought it was hilarious and added her own contribution.
For his part, John Legend says he was unfamiliar with Arthur until fans started posting images of him as the bespectacled aardvark all over social media. He's been a good sport about the whole thing though.