According to Adweek, Frito-Lay is rolling out a cool idea for Super Bowl. The new Tostitos "Party Safe" bags will include a sensor similar to a breathalyzer that will detect any alcohol on a person's breath. If no alcohol is detected, the sensor will turn green. If the sensor detects traces of alcohol, the bag will show a red "don't drink and drive" emblem. The bags will also include technology allowing people to tap their phone and contact Uber for a discounted ride home.
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