The Green Bay Packers didn't compete in the Super Bowl this year, but "cheeseheads" still have something to celebrate. Americans ate more than twenty million pounds of cheese during the Super Bowl on Sunday, according to Dairy Farmers of Wisconsin.
The tremendous cheese feast is enough to fill every NFL field with an enormous cheese board, before even including crackers, charcuterie, or other snacks, according to the farmers group. It’s also 1.7 million wheels’ worth of cheese.
Cheesemakers prepared for a surge of sales ahead of the big game. The farmers group said that cheese sales rose 13% in 2020 to record levels amid the pandemic.
"Many of our state’s cheesemakers have added extra shifts and secured extra space to accommodate all the orders – not to mention adapt their businesses to accommodate the sudden jump in online cheese orders from consumers across the country," Kirk Scott, senior vice president of dairy company communications for Dairy Farmers of Wisconsin, said in a written statement.
The most popular Super Bowl snacks – or at least the most searched for online – in 28 states include cheese, according to data recently shared by Google Trends. Those snacks include items like cheese balls, nachos, cheeseburger sliders, and queso dip.
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