Everyone is talking about how the reporter confused him for someone else, but it's not true.
Samuel L. Jackson says he wasn't in a Super Bowl commercial, but HE WAS!
He was in the Captain America Super Bowl commercial, where he plays Nick Fury. Here's the ad:
See?! He's at the :09 mark
The reporter even began by talking about Sam Jackson working with Marvel! Here's the original exchange between him and the reporter: